This week I want to talk about why your goals are eroding your performance. Is that possible? It is. The number one reason why your goals are eroding your performance is that you’ve divorced your goals from a purpose.
We’ve gotten confused about the difference between goals and purpose. The vast majority of people are overwhelmed, overworked and overburdened. In this state it is easier to focus on the goals and transactional aspects of work. This happens simply by walking in the front door of your office. When you arrive at the office you are likely addressing issues and solving problems from the moment you walk in the door. You have a long to-do list and do your work, do more work, then more work and then even more work without any white space. You’re a human doing as opposed to a human being.
Because goals and purpose have been cleaved and separated the energy and drive that needs to be infused into goals is missing. So what do you do? I have three suggestions.
#1 Articulate your purpose. I am convinced beyond a shadow of a doubt that each person has in them a hope, dream or aspiration. Something they have known about for a long time and that they are excited to accomplish. It’s something they would regret if on their deathbed they knew they hadn’t accomplished it. When they started their business or went into their line of work, there was a hope, dream or aspiration they followed. That hope, dream or aspiration needs to be articulated.
#2 Articulate your value. When you think of your purpose, what is its benefit to your constituents? How is their life better? How is their life transformed positively? Articulate your value clearly, because when you know what your purpose is and when you know how you are positively influencing the people around you, it gives you the energy and drive to do my third suggestion.
#3 Think bigger. Bold statement alert. The vast majority of you watching this don’t think big enough. You don’t have a compelling purpose, you’ve not articulated your value and so what you gravitate toward are smaller goals than what you are capable of. I want you to think bigger and increase your goals by 25%. If you increase them by 25% you may have a moment where your sphincter muscle contracts sharply and you shout “I don’t know how to do this.” If you do say that, that’s the right place to start. You’ll be forced to say, “wait a minute. If my purpose is compelling and I’m creating high levels of value, thinking smaller is a habit and not a reality.
Ladies and gentlemen, articulate your purpose, articulate your value, and start thinking bigger. When you do that your goals will become transformational. They’re going to transform your work life, your home life, your community life, and you will have so much more energy and drive to accomplish them.