This week I want to talk to you about mastering your leadership message.
I’m going to do a shout out at the very beginning of this Monday Morning Minute to my friend and colleague Brian Walter. Brian shared with me his five aspects of leadership messaging ten, twenty or thirty years ago and they are well worth knowing about if you want to have a message that is compelling and that garners commitment.
Ladies and gentlemen, you’re all communicating a message, but you are doing so accidentally and not purposefully. Transformational leaders don’t do that. They are ON message and they STAY ON message.
So, how do you stay on message? There are five things that you want to think through, and have answers to before you start communicating. You’ll want to know this:
What is it I want people to think, feel, know, believe and do with my communication? When you answer these questions clearly it allows you to purposefully decide how you will communicate with the people that matter most to you. Specifically, you’ll know how you will stay on message and how you will behave in order to be congruent with your answers.
Ladies and gentlemen, what is it that you want people to think, feel, know, believe and do? These are absolutely essential questions for you to answer in order to have a truly transformative week.
Answer those questions and you’re going to have a fabulous week.